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VEHICLE WRAPS - Statistics

Statistics compiled by the Outdoor Advertising Association of America:

• Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.

• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

• The average American has traveled 302 miles in the past 7 days.

• One vehicle wrap can generate between 30,000 - 70,000 impressions daily.

• Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

• Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix.

• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

• 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

• Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.

• Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.


CPM (Cost Per Thousand)

Comparing the CPM (Cost per Thousand) of different forms of advertising reveals the value of a vehicle wrap.  The following statistics are from the Outdoor Advertising Association of America:

  1. In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM
  2. In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM
  3. In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM.
  4. In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM.
  5. The average for all forms of Billboard ads cost $2.18 per CPM.
  6. Vehicle Wraps - $.77 per CPM!
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